Made in Italy

OUR CORE

For over 60 years, we've been perfecting your nights and beautifying your days.

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Our Essence

Magniflex is characterized by the pursuit of the best sleep quality, a natural aptitude for innovation, and respect for the environment.

Without these fundamental elements, we would not have been able to achieve our dream: to offer a restorative experience that allows you to recharge your energy while you sleep. To start each day and life with the greatest possible well-being.

1962

In the 60s, Giuliano Magni produced his first mattresses in a small workshop. This was the beginning of a journey that later turned into a revolution.

ORIGINS

In Prato, the fabric capital of the world, sophisticated craftsmanship was combined with the most innovative ideas on rest and well-being.

Since then, Magniflex has helped more than 50 million people sleep well and wake up even better, thanks to a range of solutions and models designed to meet the most diverse needs for comfort, relaxation, and health.

Over the last 60 years, the passion for research and significant investments in innovation, design, and state-of-the-art production systems have made the Magniflex name a universal synonym for comfort and well-being.

60s - 80s

Since the production of the first mattress in the workshop in Prato, efficiency has increased to 1000 mattresses per day.

90s

The conquest of the first foreign markets began in Germany, Spain, England, Russia, and Japan.

2000s

Alessanderx SpA was founded, producing 10,000 mattresses a day. Strategic expansion progressed into Asia, the Middle East, Eastern Europe, and the USA. New Magniflex showrooms opened in Singapore, Prague, Milan, and Manila.

From 2010 to today

Showrooms were opened in Bangalore, Rome, Bratislava, Osaka, Shanghai, Riyadh, Sofia, Beijing, Dongguan, Ivory Coast and Miami. The company expanded its distribution network to Greece, Algeria, Poland, Macedonia, the Dominican Republic, Colombia, Serbia, Turkey and Kyrgyzstan. MagniSmartech® was launched. Distribution reached 99 countries.

In 2022

The company has reached a significant milestone: 60 years in business. A long journey marked by continuous evolution and the constant search for new solutions to ensure comfort, well-being, and a good night's sleep.

Magniflex today

The company today operates with over 4000 retailers in 99 international markets worldwide and is a supplier to more than 500 major hotels. A young and determined management team, following the path drawn by President Giuliano Magni, continues the development of the Magniflex brand by managing an entrepreneurial system with deep regional roots and increasingly geared towards global expansion.

SHOWROOM

Florence - Tokyo - Cyprus - Dubai - Prague - Kyiv - Milan - Manila - Sofia - Miami Bangalore - Osaka - Bucharest - Moscow - Nanjing - Dongguan - Shanghai - Beijing Shenzhen - Sydney - Rome - Abidjan - Belgrade - Budapest - Bogota - Medellin - Accra Zagreb - Santo Domingo - Punta del Este - Buenos Aires - Johannesburg - Cape Town

OUR NUMBERS

60 years of history.
A catalog of 170 products.
Presence in 99 countries.
Over 4,000 retailers.

Over 40 million customers worldwide.
10,000 beds produced per day.
Presence in over 500 hotels.

MADE IN ITALY.

A sense of craftsmanship and Italian ingenuity create unique products that have made "Made in Italy" a worldwide guarantee of quality.

Today, Magniflex is a leading international company, recognized worldwide as an ambassador of Italian-made restful sleep. Our customers all over the world know Magniflex's unique passion and dedication to mattress manufacturing.

Quality of material and workmanship

Magniflex is synonymous with excellence. The company's products have always stood out for their quality, which is the true added value it offers its customers. This is made possible by Magniflex's use of 100% Italian materials and the passion and know-how shared by expert technicians and over 180 professionals using their skills.

Enchanting Lands Tuscany

Magniflex was born in Tuscany, a region adorned with the beauties of nature, where the splendor of the landscape has always inspired art and artists. This richness positively influenced our corporate culture, because rest is undoubtedly an art. Because waking up the world well is undoubtedly a form of art.

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In a better world, we wake up better.

Magniflex has always worked in the name of environmental responsibility, and the company has reduced its CO2 emissions thanks to the use of solar photovoltaic panels. Our constant ecological commitment is also certified by two certifications: OEKO-TEX ® CLASS I, which guarantees the absence of toxic and harmful substances for humans and the environment in every component of the finished product, and GOTS, which certifies that the fabrics we use are made from 100% organic materials.

We have been awarded a bronze medal by EcoVadis for our performance in corporate sustainability. Magniflex achieved a score that places it in the top 35% of companies according to EcoVadis.

Learn more

Magniflex has also decided to embrace the UN Sustainable Development Goals project, with the aim of creating a clear and measurable environmental improvement strategy across its entire business.

Learn more

VACUUM

Magniflex's revolutionary vacuum packaging system

Vacuum packaging, patented by the company in 1986, revolutionized the mattress world in terms of ecology and health. The vacuum guarantees the perfect preservation of Magniflex mattresses' hygienic and quality condition. Furthermore, by eliminating air, their volume is reduced by 90%; as a result, 13 mattresses can be shipped in a single cubic meter instead of 3 mattresses packaged using traditional methods. This means a reduction in the number of trucks in circulation and thus the elimination of polluting CO2 emissions.

Giuliano Magni - Magniflex founder

SPORT

We always support a healthy lifestyle.

Players of the Italian national rugby team and captains of the Italian national football team.

Magniflex has a privileged relationship with sport. In the 1980s, the company sponsored the Giro d'Italia cycling race, highlighting the close link between regenerative rest and a healthy lifestyle. And even today, the company's great passion for sport guides its commitment to promoting the culture of good rest as a source of energy.

Over the years, Magniflex has supported various players of the Italian National Rugby team, who are the best examples of performance and authenticity, entrusting them to be testimonials of the quality that the company transfers to every product. And in 2016, this philosophy led Magniflex to choose Gianluigi Buffon, an Italian and international sports legend, as brand ambassador. The two-year period between 2017 and 2018 marked a turning point in the partnership with the Italian Football Team, which also included the supply of mattresses and pillows to the Federal Technical Center in Coverciano.

But our support for the world of sport does not end here. In 2021, Magniflex became the National Partner of the Volleyball Nations League, which was established in 2018 and is exclusive to volleyball national team players. A concrete sign of the link between the brand and a healthy lifestyle, an expression of interest in the culture of feeling great after a good night's sleep.

To continue the relationship that has bound Magniflex to the world of sport for years, who better than a European Champion like Giorgio Chiellini? The captain of the Italian National Team that won the last European football tournament, Giorgio Chiellini, a Tuscan player, allows us to connect the name of our company to where it all began. Magniflex and Giorgio Chiellini, a strong and well-established duo of healthy principles and hard work.

We're conquering champions from all over the world.

There is a bond between talented athletes and Magniflex, part of a long tradition ranging from historic sponsorships in the world of cycling to the latest collaborations in the world of rugby and the sponsorship of the Italian national football team.

Like restful sleep, sport is a passion that knows no boundaries, in Italy as in the rest of the world. Magniflex's 20-year presence in Japan has led the company to be associated with the most important sporting events in the country and some of the most famous Japanese champions to become important brand ambassadors.